MBA Masterclass with Prof Günter J. Hitsch

Wednesday, November 21, 2018 at 7:00 PM until 9:15 PMRomance Standard Time UTC +01:00


Mandarin Oriental
251 Rue Du Faubourg Saint-Honoré
Paris, Ile-de-France 75008
France

Günter J. Hitsch, Professor of Marketing, invites you to join him for an MBA Masterclass in Paris.

Data Science and Marketing Decision-Making:  Personalization, Incrementality, and Generalizability

Big data and artificial intelligence present great opportunities for marketing and business analytics.  However, to avoid pitfalls and to truly increase firm value, managers need to be mindful of three fundamental concepts:  Personalization, incrementality, and generalizability.  Professor Hitsch will share insights from his own research on state-of-the-art applications of these concepts as well as missed opportunities and pitfalls to be avoided.

This Masterclass is not only an opportunity to hear some of his latest research, but also an opportunity to witness Chicago Booth’s unique approach to teaching and learning.

The event will also include a short presentation on Chicago Booth’s top-ranked global Executive MBA Program. You’ll learn how our part-time Executive MBA in London attracts the best and brightest executives from around the EMEA region.


Join us in Paris to:

  • Experience a Chicago Booth MBA Masterclass with one of our top faculty
  • Find out what makes our Executive MBA unique
  • Learn how Chicago Booth can help you advance your career
  • Network with faculty, students, alumni and admissions staff

Agenda:
18:30 Registration
19:00 Welcome to Chicago Booth and the Executive MBA  
19:15 MBA Masterclass with Prof Günter J. Hitsch, followed by Q&A
20:15 Networking reception

Registration is no longer available because the registration deadline has passed.