Virtual Masterclass: Marketing Analytics in the Age of AI with Prof. Jean-Pierre Dubé

Friday, November 1, 2024 at 1:00 PM until 2:00 PMGMT Standard Time UTC +00:00

Join us online on 1 November to hear from the University of Chicago Booth School of Business Jean-Pierre Dubé, James M. Kilts Distinguished Service Professor of Marketing, as he examines the effectiveness of AI-powered analytics as the driving force of a company’s marketing strategy.

Drawing on his extensive research and case studies from leading global businesses, Professor Dubé will share insights on how these companies have successfully leveraged AI-driven analytics to gain a significant competitive advantage in their respective domains. From automated personalized pricing to automated advertising and marketing creatives, don’t miss the opportunity to learn firsthand from Professor Dubé about the power of cutting-edge AI in transforming marketing effectiveness.

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Date: Friday, 1 November
Time: 13.00 GMT (London time)
Venue: Online via Zoom

About the featured faculty speaker:
Jean-Pierre Dubé is the James M. Kilts Distinguished Service Professor of Marketing at the University of Chicago Booth School of Business. Professor Dubé is also director of the Kilts Center for Marketing at Booth and serves as Rothman Faculty in Residence at the Rothman, ’77 London Campus in autumn quarter 2024.

Prof. Dubé is also a Research Associate at the National Bureau of Economic Research, and a faculty fellow at the Marketing Science Institute. From 2008-2010, he was a research consultant for the Yahoo! Microeconomics Research group. He has been working as a research consultant with Amazon since 2018.

His research interests lie at the intersection of industrial organization and quantitative marketing. He has conducted empirical studies on the formation of consumer preferences for branded goods, price discrimination, advertising, food deserts and nutrition policy, and the role of misinformation in consumer demand. This empirical focus is also reflected in his EMBA course on pricing strategies, which is designed to teach students how to apply marketing models and analytics to develop pricing strategies in practice. Several of his recent research projects are in collaboration with companies in the US and in China.

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