Executive MBA Virtual Special Lecture: Motivation Strategies for Change and Success with Prof. Ayelet Fishbach

Thursday, March 26, 2026 at 1:00 PM until 2:00 PMGMT Standard Time UTC +00:00

Join Chicago Booth for a special virtual lecture with Ayelet Fishbach, the Eric J. Gleacher Distinguished Service Professor of Behavioral Science and Marketing, as she shares a new theoretical framework for self-motivated action, explaining how to identify the right goals, attack the “middle problem”, battle temptations, and use the help of others around you.

Setting and achieving goals for yourself — at work, at home, and in relationships — is hard. How do you know where to start? How do you carry on in the face of roadblocks and distractions? How do you decide which tasks and ambitions to prioritize when you’re faced with more responsibilities, needs, and desires than you can keep track of? 

Discover the field of motivation science and gain invaluable strategies for achieving your goals. Don’t miss this unique opportunity to learn first-hand from Professor Fishbach.

This session will not only be an excellent opportunity to hear compelling insights on self-motivation, but also a chance to experience Chicago Booth's unique approach to business education. Please come prepared to participate in an active conversation. Register below.

Featured Faculty Bio:
Ayelet Fishbach is an expert on motivation and a TED speaker. She is the Eric J. Gleacher Distinguished Service Professor of Behavioral Science and Marketing at the University of Chicago, Booth School of Business. Fishbach studies social psychology, management, and consumer behavior. She is the past president of the Society for the Science of Motivation and the International Social Cognition Network, and the author of GET IT DONE: Surprising Lessons from the Science of Motivation.

Fishbach is an expert on motivation and decision making. Her groundbreaking research on human motivation has won the Society of Experimental Social Psychology’s Best Dissertation Award and Career Trajectory Award, the Society of Consumer Psychology’s Distinguished Scientific Contribution award, and the Fulbright Educational Foundation Award. She further received the Provost’s Teaching Award from the University of Chicago.

Fishbach’s work shows how people can live up to their highest aspirations. She’s written about exercising, healthy eating, working, studying, and saving money — the hard-but-worth-it challenges that occupy our lives. She studies self-control, intrinsic motivation, feedback, patience, and promoting a healthy lifestyle.

Date: Thursday 26 March
Time: 1 PM GMT (London) | 8 AM CDT (Chicago) | 9 PM HKT (Hong Kong)
Location: Online via Zoom

REGISTER

Mailing Address
Mailing Address
Program(s) of Interest
Program(s) of Interest
I agree to receive electronic communications from the University of Chicago Booth School of Business. I understand I may unsubscribe at any time.
I agree to receive electronic communications from the University of Chicago Booth School of Business. I understand I may unsubscribe at any time.
YOUR PRIVACY
We want to demonstrate our commitment to your privacy. Please review Chicago Booth’s privacy notice, which provides information explaining how, and why we collect particular information when you visit our website.