Marketing at Booth With Pradeep Chintagunta

Wednesday, November 18, 2020 at 6:00 PM until 7:30 PMCentral Standard Time


The MBA Masterclass series invites you to join members of Booth’s most notable faculty for interactive, real-time sessions that put you in the virtual classroom with other prospective Chicago Booth students. Experience the academic rigor of Booth’s educational approach and learn from the unique insights of our professors’ various expertise areas.

The Chicago Approach to marketing is grounded in the core disciplines of economics, psychology, and statistics. By gaining this foundational knowledge, students are equipped with essential scientific tools and analytical frameworks to create effective strategies, make optimized decisions, and lead in today’s rapidly evolving, data-driven business climate. In this MBA Masterclass, Professor Pradeep Chintagunta will share insights from his empirical studies of consumer, agent, and firm behavior in offline and online markets, including his recent research in “development marketing,” which looks at the role of marketing in economic development and how marketing practices can impact small businesses and entrepreneurial enterprises in emerging economies.

Registration is no longer available because the registration deadline has passed.