Chicago Conversations - Los Angeles - Media, Entertainment, and Technology

Chicago Conversations—straight to the heart of the matter. In true Booth style, we actively seek the brightest thinkers, the most accomplished practitioners—innovators of every persuasion—and engage them in the cities where their industries thrive. Private equity in Mumbai. Technology in Seattle. Social enterprise in San Francisco.

Wherever the players are, is where you’ll find us. Looking at industry-specific topics and challenges through the lens of Chicago-style thinking is guaranteed to make for a lively, engaging, insightful conversation. A Chicago Conversation.

Media Entertainment and Technology

In today’s media and entertainment industry, technology plays an integral role in multiple facets of business, from marketing research to operating models to media content. Ever-increasing consumer expectations force a new era of versatile devices and complex digital platforms, and established media firms are scrambling to maintain their place in a market of hungry competitors. To maintain a competitive edge, successful companies are exploring new frontiers in consumer research by using multiple screens and platforms to collect and analyze consumer data.

How can media companies combat consumers’ growing concern over personal data security? How do companies utilize data to personalize the consumer experience? What are the benefits and challenges of embracing multiple screens for consumer content?

Chicago Booth invites you to join us in Los Angeles for a discussion with Booth alumni and media experts who will share their expertise and perspective on the current environment. Hear their take on the future of technology’s role in media and entertainment.

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