MBA Masterclass with Prof with Prof Günter J. Hitsch

Wednesday, November 21, 2018 at 7:00 PM until 9:15 PMRomance Standard Time

Mandarin Oriental
251 Rue Du Faubourg Saint-Honoré
Paris 75008

Günter J. Hitsch, Professor of Marketing, invites you to join him for an MBA Masterclass in Paris.

Data Science and Marketing Decision-Making:  Personalization, Incrementality, and Generalizability

Big data and artificial intelligence present great opportunities for marketing and business analytics.  However, to avoid pitfalls and to truly increase firm value, managers need to be mindful of three fundamental concepts:  Personalization, incrementality, and generalizability.  Professor Hitsch will share insights from his own research on state-of-the-art applications of these concepts as well as missed opportunities and pitfalls to be avoided.

This Masterclass is not only an opportunity to hear some of his latest research, but also an opportunity to witness Chicago Booth’s unique approach to teaching and learning.

The event will be preceded by a short presentation on Chicago Booth’s top-ranked global Executive MBA Program. 

As always, please feel free to bring a colleague who may find value in the Chicago Booth experience - perspective students and guests may register here.

Thank you once again for helping to build the brand we all share.

18:30 Registration
19:00 Welcome to Chicago Booth and the Executive MBA  
19:15 MBA Masterclass with Professor 
Hitsch, followed by Q&A
20:15 Networking reception


Registration is no longer available because the registration deadline has passed.