MBA Masterclass with Professor Pradeep Chintagunta

Monday, April 8, 2019 at 7:00 PM until 9:00 PMRussia TZ 2 Standard Time UTC +03:00

Ararat Park Hyatt Moscow
4 Neglinnaya Street
Moscow, Moscow 109012

Pradeep Chintagunta, Joseph T and Bernice S Lewis Distinguished Service Professor of Marketing,  invites you to join him for an MBA Masterclass in Moscow:

Doing good is worth doing well: Leveraging Marketing Tools & Insights for Non-Marketing Outcomes

The marketing literature has demonstrated the effectiveness of a variety of tools and interventions in improving business performance. At the same time, the question arises as to whether these same tools and insights can be leveraged to improve outcomes in other areas such as health, education, etc. In this talk, I will discuss recent research exploring such topics and describe the actual outcomes observed in those contexts.

The event will be preceded by a short presentation on Chicago Booth’s top-ranked global Executive MBA Program. 
As always, please feel free to bring a colleague who may find value in the Chicago Booth experience - prospective students and guests may register here.

Thank you once again for helping to build the brand we all share.

Monday 8 April 2019

18.30     registration
19.00     program and Q&A
20.00     networking reception

Registration is no longer available because the registration deadline has passed.